SEO Services

If your website is not showing up on Google when potential customers search for what you offer, it is effectively invisible. Having a great looking website is only half the job. The other half is making sure the right people can actually find it. That is where search engine optimisation comes in.

At Solar Web Design, we offer straightforward, honest SEO services for small and medium sized businesses. We do not deal in empty promises or confusing jargon. We focus on the things that genuinely move the needle, help your website rank higher in Google search results and bring in more of the right kind of customers.

SEO is a long term investment rather than a quick fix, and anyone who tells you otherwise is not being straight with you. But done properly and consistently, it is one of the most cost effective ways to grow your business online. Unlike paid advertising, the traffic you earn through SEO does not stop the moment you turn off the budget.

What is SEO and Why Does it Matter?

SEO stands for search engine optimisation. It is the process of improving your website so that it appears higher in the results when someone searches for something relevant to your business on Google or other search engines.

Think about how you find things online. You type something into Google and you click on one of the first few results. Very few people scroll past the first page. If your business is not appearing on that first page for the searches your customers are making, you are missing out on a significant amount of potential business every single day.

Good SEO works by making your website easier for Google to understand, more trustworthy in Google’s eyes and more relevant to the searches your customers are carrying out. It covers everything from the words on your pages and the speed your site loads through to the structure of your website and the links pointing to it from other sites.

Our SEO Services

We offer a range of SEO services that can be taken individually or as part of an ongoing monthly package. Everything we do is tailored to your specific business, your industry and where you are currently sitting in the search results.

SEO Audit

Before anything else, we carry out a thorough audit of your existing website. This gives us a clear picture of where you currently stand, what is holding your rankings back and what the best opportunities are for improvement. Our audits cover your technical setup, your on-page content, your site structure, your loading speeds and your current keyword positions. You will receive a clear, plain English report of our findings and a prioritised list of recommendations.

Keyword Research

Understanding exactly what your potential customers are searching for is the foundation of any effective SEO strategy. We carry out detailed keyword research to identify the terms and phrases that your target audience is using, how competitive those terms are and which ones represent the best opportunity for your business to rank and win traffic. This research shapes everything else we do.

On-Page SEO

On-page SEO covers all of the elements on your website that influence how Google understands and ranks your pages. This includes your page titles and meta descriptions, your heading structure, the content on each page, your image alt text, your internal linking and your URL structure. We review and optimise all of these elements to make sure every page on your website is as strong as it can be.

Technical SEO

Technical SEO deals with the behind the scenes elements of your website that affect how Google crawls and indexes it. This includes your site speed, your mobile friendliness, your XML sitemap, your robots.txt file, your schema markup and any crawl errors or broken links that might be holding your site back. A technically sound website gives everything else you do a much better chance of working.

Local SEO

If your business serves customers in a specific geographic area, local SEO is one of the most valuable things you can invest in. Local SEO focuses on getting your business to appear in the map results and local search listings when people nearby search for what you offer. This includes optimising your Google Business Profile, building local citations and making sure your website clearly signals to Google which areas you serve.

Content Creation

Google rewards websites that publish genuinely useful, well written content that answers the questions people are searching for. We can create service pages, location pages, blog posts and other content that targets relevant search terms, builds your authority in your industry and gives potential customers a reason to choose you over a competitor.

Link Building

Links from other reputable websites to yours are one of the most important signals Google uses to judge how trustworthy and authoritative your site is. We use honest, sustainable link building techniques to earn quality links that improve your domain authority and help your pages rank higher over time. We do not use spammy tactics or paid link schemes that can get your website penalised.

Monthly SEO Packages

SEO is not a one-off task. It requires consistent effort over time to build momentum and maintain your rankings as search algorithms evolve and competitors adjust their own strategies. Our monthly SEO packages give you ongoing optimisation, regular reporting and a clear picture of how your website is performing and improving month on month.

Local SEO for Small Businesses

For small and medium sized businesses, local SEO is often where the biggest and quickest wins are to be found. When someone in your area searches for the service you offer, you want your business to be one of the first things they see. That means appearing in the Google map pack as well as the organic search results below it.

Local SEO involves a combination of on-site work and off-site signals. On your website, we make sure every relevant page is optimised for the locations you serve. We structure your content so that Google understands clearly where you are based and which areas you cover. We also make sure your contact details are consistent across your website and every online directory your business appears in.

Away from your website, we optimise your Google Business Profile so that it is complete, accurate and set up to appear for the right searches. A well optimised Google Business Profile is one of the most effective tools available for getting local visibility, and it is something a surprising number of businesses have never properly set up.

We also build local citations, which are mentions of your business name, address and phone number on reputable directories and local websites. Consistent citations across the web help Google confirm that your business is legitimate and where it says it is, which has a positive impact on your local rankings.

What to Expect From SEO

We believe in being completely honest about what SEO can and cannot achieve, and over what timescale. Here is what you should realistically expect when you invest in SEO with us.

It takes time

SEO is not a switch you flip and immediately see results from. For most businesses, it takes between 3 and 6 months to start seeing meaningful movement in rankings, and longer to reach the top positions for competitive search terms. This is normal and it is the same for every reputable SEO provider. The businesses that get the best results from SEO are the ones that commit to it consistently over time.

Results compound over time

Unlike paid advertising where your visibility stops the moment you stop spending, the gains you make through SEO tend to be cumulative. A page that ranks well today can continue to bring in traffic for months or years with relatively little additional effort. The longer you invest in SEO, the more your results compound.

We focus on the right keywords

There is no point ranking for search terms that nobody is searching for, or that attract visitors who would never become customers. We focus on finding and targeting the keywords that your ideal customers are actually using, so that the traffic your website receives is genuinely useful to your business.

We are transparent about progress

You will always know what we are doing, why we are doing it and what results it is producing. We provide clear, straightforward reporting that shows you your keyword rankings, your organic traffic and how these are changing over time. We do not hide behind vanity metrics or confusing reports that look impressive but do not actually tell you anything useful.

SEO and Your Website

One thing that is worth understanding is that SEO and your website are closely linked. A poorly built website with slow loading speeds, bad code or a confusing structure will always limit what SEO can achieve, regardless of how much effort goes into it. If your website has significant technical issues, we will let you know and give you an honest assessment of whether a rebuild or redesign might be worth considering alongside your SEO work.

This is also why all of the websites we build at Solar Web Design are set up with proper SEO foundations from the start. Getting the technical foundations right during the build is far easier and more cost effective than trying to fix them later. If you are having a new website built by us, you are already starting from a strong position when it comes to SEO.

Find out more about our WordPress website development service and how we build SEO foundations into every site from day one.

SEO Pricing

Our SEO services are priced depending on the scope of work involved, the competitiveness of your industry and the keywords you want to target. A one-off SEO audit starts from £199. Monthly SEO packages start from £299 per month and are tailored to your specific business and goals.

We will always carry out an initial assessment of your website and your current position before recommending a package, so that we can be confident we are proposing something that will make a genuine difference to your business rather than just generating a monthly invoice.

Get in touch for a free initial consultation. Contact Solar Web Design today and let us take a look at where your website currently sits in the search results.