Website Redesign

Your website is often the very first impression a potential customer gets of your business. If it looks outdated, loads slowly or is difficult to use on a mobile phone, the chances are people are leaving before they even get to find out what you do. A professional website redesign can change all of that.

At Solar Web Design, we help businesses that have outgrown their current website. Whether your site was built years ago and has never been updated, was put together on a DIY platform that no longer cuts it, or simply no longer reflects the quality and professionalism of what you actually offer, we will transform it into something you are genuinely proud to share with customers.

A redesign is not just about making things look nicer. It is about making your website work harder for your business. Better design, faster loading speeds, a smoother experience on mobile and a clearer path for visitors to take action all combine to turn a website that loses you customers into one that wins them.

Signs Your Website Needs a Redesign

It is not always obvious when a website has reached the end of its useful life. Here are some of the most common signs we hear from clients who come to us for a redesign:

• Your website looks noticeably older than those of your competitors
• It does not work properly on smartphones or tablets
• You are embarrassed to give out your web address to potential customers
• It loads slowly and you know visitors are not sticking around
• You cannot update it yourself without calling a developer
• It is not generating any enquiries or leads
• Your branding has changed but your website has not kept up
• You have added so much content over the years that navigation is now a mess
• Google Analytics shows a high bounce rate and low time on site

If any of those sound familiar, it is probably time for a fresh start. The good news is that a well executed redesign does not just fix the problems, it often transforms how a business performs online.

What Our Website Redesign Service Includes

When we take on a redesign project, we approach it as a full rebuild rather than a surface level facelift. That means we look at everything from the structure and content of your site through to the technical foundations it sits on.

A Fresh Bespoke Design

We do not apply a template over your existing website and call it a redesign. We design your new site from scratch, taking into account your brand, your customers and what you want your website to achieve. The result is something that feels current, professional and completely unique to your business.

Full Migration to WordPress

If your current site is on an outdated platform, a DIY website builder or an old content management system, we will move everything across to WordPress. This gives you a modern, flexible platform that you can manage yourself and that is built for long term growth. WordPress powers over 40% of all websites on the internet and remains the most capable platform available for small and medium sized businesses.

Mobile First Rebuild

A redesign is the perfect opportunity to make sure your website works brilliantly on every device. We build every site with mobile users as the priority, which matters more than ever now that the majority of web traffic comes from smartphones. Your new site will look and function just as well on a small screen as it does on a large desktop monitor.

Improved Site Structure and Navigation

Over time, websites can become cluttered and difficult to navigate as pages accumulate and content gets added without a clear plan. As part of your redesign, we will review the structure of your site, rationalise your pages and make sure visitors can find what they are looking for quickly and easily. A clear, logical site structure also helps Google understand your website better, which is good for rankings.

SEO Foundations Rebuilt Properly

Many older websites were not built with SEO in mind, or the SEO foundations have eroded over time. Your redesigned website will be set up with clean code, fast loading speeds, proper heading structures, optimised page titles and meta descriptions, and correct image alt text throughout. This gives you a solid base to build your search engine visibility from.

Content Review and Refresh

We will work with you to review the content on your existing site and identify what is worth keeping, what needs updating and what can be removed. Good content is central to both user experience and SEO, and a redesign is a great opportunity to make sure everything on your site is clear, accurate and genuinely useful to the people reading it.

Speed Optimisation

Slow websites frustrate visitors and rank poorly in Google. Every website we rebuild is optimised for speed, with compressed images, clean code, efficient plugins and proper caching in place so that your site loads quickly from the very first visit.

Will a Redesign Affect My Google Rankings?

This is one of the most common concerns we hear from business owners considering a redesign, and it is a fair one. The short answer is that a well managed redesign should improve your rankings over time, not damage them.

Where websites do lose rankings after a redesign, it is almost always because the process was not handled carefully. Pages get deleted without redirects in place, URLs change without the old ones being forwarded, or important content disappears. We make sure none of that happens on your website.

As part of every redesign we carry out, we:

• Carry out a full audit of your existing pages and URLs before we start
• Set up proper 301 redirects from old URLs to new ones so no link value is lost
• Preserve and improve existing SEO elements like page titles, headings and meta descriptions
• Make sure all content that was ranking or driving traffic is either kept or carefully replaced
• Test everything thoroughly before launch to catch any issues before they affect your rankings

In most cases, clients see their rankings hold steady in the short term and then improve over the following months as Google begins to recognise and reward the improved quality and speed of the new site.

How the Redesign Process Works

We make the redesign process as smooth and straightforward as possible. Here is what to expect when you work with us:

1. Discovery and audit

We start by taking a thorough look at your existing website. We assess what is working, what is not, what content is worth keeping and what the technical issues are. This gives us a clear picture of what needs to happen and means we can put together an accurate quote and timeline.

2. Strategy and planning

Before any design work begins, we agree on the structure of your new site. How many pages you need, how the navigation will work, what calls to action you want and what the priority goals of the new website are. Getting this right at the start makes everything else go more smoothly.

3. Bespoke design

We create a fresh design for your website and share it with you for feedback. You get to see exactly how your new site will look and feel before we build anything. We take on board your thoughts and refine the design until you are completely happy with it.

4. Development and migration

We build your new website and migrate all the relevant content across from your old one. We set up redirects, configure your hosting, connect your analytics and make sure everything is thoroughly tested on all devices and browsers.

5. Review and launch

We give you the opportunity to review the finished website before it goes live. Once you are happy, we launch and make sure everything transitions smoothly. We monitor the site closely in the days after launch to catch anything that needs attention.

6. Ongoing support

The relationship does not end at launch. We offer hosting and maintenance packages to keep your new website fast, secure and up to date so you can focus on running your business.

Find out more about our website maintenance packages and how we keep your site in top shape after launch.

Website Redesign Pricing

Our website redesign projects start from £499. The final cost will depend on the size of your current site, how much content needs to be migrated, whether a platform change is involved and the complexity of the new design. We will always carry out a review of your existing site before giving you a quote so that the price reflects exactly what is involved.

You will receive a clear, itemised quote before any work begins. There are no hidden fees and no surprises along the way.

Get in touch for a free review of your current website and a no-obligation quote. Contact Solar Web Design today and let us show you what is possible.

Time to Leave Your Old Website Behind?

If your current website is costing you customers rather than winning them, a redesign is one of the best investments you can make in your business. A fresh, fast, professional website that works on every device and is built to be found on Google can make a real and measurable difference to how your business performs online.

Website redesigns from £499. Fully bespoke, mobile first and built on WordPress for long term flexibility. Get in touch with Solar Web Design today and let us take a look at what your website could become.